The mission of Balboa Enterprises is to provide students with a product that will assist them in their academic endeavors.

The Need

High school students are in a terrible need for an electronic organizer. School standards are become more rigorous during the recent years, and also students are constantly facing deadlines for standardized tests and submitting college applications. The problem is that PDAs are too expensive for the average teenager. Many high schools are now allowing the students to carry cellular phones on campus grounds. How about combining a cell phone with a PDA organizer? This is how the idea of an electronic organizer/cellular phone came up. I am aware that there are PDAs with cell phone capabilities in the market today. However, this system will only fullfill the most basic functions of PDA. It will concentrate on being solely an organizer and a cell phone. Hence, making this product very affordable for teenagers.

Product Description

The Cell-PDA resembles an average cellular phone. It measures 2.25 " in width by 4.5" in length. It weighs 4.5 oz. The screen is located in the upper-half of the unit. The screen measures 2" in width by 2.5" in length.

The Cell-PDA requires the use of a stylus to enter information. Once the Cell-PDA is turned on, it gives the user two different modes: phone and organizer. There are two icons on the bottom of the screens, one for each mode. Once any icon is clicked, the Cell-PDA works in that particular mode, and allows the user to work on that function.

To obtain a more in-depth description of the functions of this product, use the prototype by clicking on the image on the bottom-right of this page.

• The Cell-PDA will serve as a common organizer, where the user can input information in a calendar, as they would in a daily planner. They will use a stylus to record their entries.
  
  
• Users can record information about upcoming assignments and tests by the subjects that they are studying in school.
  
  
• Users will be able to use the Cell-PDA as they would a cellular phone.
  
  
• The Cell-PDA will contain an address book, where the users can lists addresses and phone numbers.

• Students at the secondary and college levels.
  
  
• Parents.
  
  
• Middle schools and high schools.
  
  
• Secondary school districts.
  
  
• Colleges and universities.

• Establish collaboration with phone companies.
  
  
• Design an intense advertising campaign targeting secondary schools and higher learning institutions.
  
  
• Give special prices to schools and/or school districts that purchase large quantities of the product.
  
  
• Advertise on televison and on the internet (search engines).